[Verse 1] Meet Sarah, she's anxious about every market dip Checks her portfolio daily, losing sleep on every trip Her advisor knows her pattern, sees the fear behind her eyes Time to craft a strategy that calms her worried mind [Chorus] Know your client, read the signs Some need comfort, some need guides Accommodate or moderate, that's the advisor's art Match the method to the person, portfolio and heart A-C-M-O-D, accommodate the traits you see M-O-D-E-R-A-T-E, when change will set them free [Verse 2] Now here's Tom, overconfident, thinks he knows it all Trading every day believing he can beat the call His advisor sees the danger in this reckless betting game Time to moderate his bias before he feels the pain [Chorus] Know your client, read the signs Some need comfort, some need guides Accommodate or moderate, that's the advisor's art Match the method to the person, portfolio and heart A-C-M-O-D, accommodate the traits you see M-O-D-E-R-A-T-E, when change will set them free [Bridge] When the bias helps them stay the course, accommodate their way Build around their natural style, help their fears at bay But when the bias hurts their goals, moderate with care Educate and demonstrate, show them what's not fair [Verse 3] Loss aversion, overconfidence, anchoring to the past Mental shortcuts that we take, some helpful, some won't last The skilled advisor reads between the lines of what they say Adapts their wisdom to the client's behavioral way [Chorus] Know your client, read the signs Some need comfort, some need guides Accommodate or moderate, that's the advisor's art Match the method to the person, portfolio and heart A-C-M-O-D, accommodate the traits you see M-O-D-E-R-A-T-E, when change will set them free [Outro] Every client tells a story through the choices that they make Wise advisors listen closely, adapt for their client's sake
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