[Verse 1] Sarah sits across from me, says she wants to invest But when the market dropped last week, she sold and felt distressed She's anchoring to purchase price, won't sell her losing stock Overconfident in tech picks, ignoring warning talk [Chorus] BIAS hunting, watch and see Cognitive traps that make us flee Emotional pulls that cloud the mind BIAS hunting, learn to find Anchoring, overconfidence too Herding, loss aversion in view BIAS hunting, spot the signs Help your clients realign [Verse 2] Tom keeps chasing yesterday's winners in the news Following the crowd's advice, he's got the herding blues Mental accounting separates his money into parts Confirmation bias feeds what's already in his heart [Chorus] BIAS hunting, watch and see Cognitive traps that make us flee Emotional pulls that cloud the mind BIAS hunting, learn to find Anchoring, overconfidence too Herding, loss aversion in view BIAS hunting, spot the signs Help your clients realign [Bridge] Listen close to every word they say Watch their body language convey Frame your questions carefully Draw their true beliefs out naturally Representativeness makes them think Past patterns are the missing link Availability bias too Recent news becomes their truth [Verse 3] During our IPS meeting, I probe beneath the surface Ask about their worst case fears, their investment purpose When they say "I never lose," that's overconfidence speaking When they freeze at small declines, loss aversion's peeking [Chorus] BIAS hunting, watch and see Cognitive traps that make us flee Emotional pulls that cloud the mind BIAS hunting, learn to find Anchoring, overconfidence too Herding, loss aversion in view BIAS hunting, spot the signs Help your clients realign [Outro] As their trusted advisor, help them see Past their biases to clarity Guide their choices with your skill BIAS hunting always will
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