[Verse 1] Started with a billion-dollar plan Promised shareholders we'd take our stand Two years in, the market's shifted ground But the team keeps pushing the same old sound Middle managers with their careers on the line Say "We're almost there, just give us more time" [Chorus] It's the sunk cost trap at institutional scale When investments create their own protective veil The bigger the spend, the stronger the guard Admitting we're wrong becomes twice as hard Political coalitions rise to defend What should have died at the very first bend [Verse 2] Engineering knows the platform's flawed Marketing sees the customers aren't awed But the VP who championed this crusade Can't let his reputation start to fade Board meetings echo with the same refrain "We've come too far to turn back again" [Chorus] It's the sunk cost trap at institutional scale When investments create their own protective veil The bigger the spend, the stronger the guard Admitting we're wrong becomes twice as hard Political coalitions rise to defend What should have died at the very first bend [Bridge] Rational minds can see the writing on the wall But rational minds don't make the final call When livelihoods depend on seeing it through Objective truth gets a distorted view The math is clear but the politics aren't And that's the lesson we all need to learn [Verse 3] Competitors race ahead with ease While we're still funding our own disease The exit ramps keep flying by As defenders double down on their lie Not malice but incentives gone astray Make tomorrow's problems today's decay [Chorus] It's the sunk cost trap at institutional scale When investments create their own protective veil The bigger the spend, the stronger the guard Admitting we're wrong becomes twice as hard Political coalitions rise to defend What should have died at the very first bend [Outro] Watch for the coalitions that form around your spend They'll fight correction until the bitter end
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