[Verse 1] In nineteen seventy-five the breakthrough came Steve Sasson built what would change the game A digital camera in Kodak's hall But the bosses said "we won't risk it all" They saw the future in their hands that day But chose to lock the truth away [Chorus] When you can see what's coming down the line But your profits make you colorblind Core business dependence holds you tight Identity crisis kills the light Incentive structures guide your hand Away from the promised digital land [Verse 2] For twenty years they watched it grow Digital pixels steal the show They understood each implication But fought against their transformation Chemical hearts can't beat as one With silicon dreams and what they'd become [Chorus] When you can see what's coming down the line But your profits make you colorblind Core business dependence holds you tight Identity crisis kills the light Incentive structures guide your hand Away from the promised digital land [Bridge] Internal voices tried to speak "Digital future's what we seek" But suppression was the corporate way Silencing truth day after day Executive bonuses tied to the past Made innovation breathe its last [Verse 3] They knew that film would fade away But couldn't bear to kill the golden egg today Cannibalization was their greatest fear So they let competitors draw near The knowledge lived within their walls But pride preceded Kodak's fall [Chorus] When you can see what's coming down the line But your profits make you colorblind Core business dependence holds you tight Identity crisis kills the light Incentive structures guide your hand Away from the promised digital land [Outro] They invented their replacement But chose their own displacement When you can see but will not act Tomorrow becomes yesterday's fact
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