[Verse 1]
Data flows like rivers through the halls
Raw signals, numbers on the wall
But processing makes information grow
Still doesn't mean the bosses know
A thousand emails, charts, and graphs
Middle management just looks and laughs
The truth is buried somewhere deep
While executives are fast asleep
[Chorus]
Data, information, knowledge, action
Four levels in the corporate fraction
What you know and what you do
There's a canyon running through
Data to info, that's step one
Info to knowledge, that's step two
Knowledge to action, that's step three
But the routing's killing you
[Verse 2]
Front-line workers see the cracks
Customer complaints, system attacks
They write reports that travel up
Through layers thick as buttercup
Each level adds their own spin
Filters out what might have been
By the time it reaches those who choose
The signal's weak, the context's loose
[Chorus]
Data, information, knowledge, action
Four levels in the corporate fraction
What you know and what you do
There's a canyon running through
Data to info, that's step one
Info to knowledge, that's step two
Knowledge to action, that's step three
But the routing's killing you
[Bridge]
It's not a tech problem, it's political
Right person, right time, that's critical
Authority matters, structure counts
When knowledge stays where it amounts
To nothing more than buried gold
While disasters just unfold
The routing problem claims another crown
When knowledge can't make it up or down
[Verse 3]
Organizational knowledge means
The institution intervenes
Collective action, shared sight
But silos block the morning light
Information exists below
While leaders claim they didn't know
The gap between what's known and done
Is where strategic wars are won
[Chorus]
Data, information, knowledge, action
Four levels in the corporate fraction
What you know and what you do
There's a canyon running through
Data to info, that's step one
Info to knowledge, that's step two
Knowledge to action, that's step three
But the routing's killing you
[Outro]
Raw signals turn to processed facts
Knowledge guides the way you act
But if the routing pathway's broke
Your strategy just goes up in smoke