[Verse 1]
In boardrooms high with marble floors
The giants rule with ancient laws
They built their castles brick by brick
Now change feels like a magic trick
Christensen saw the pattern clear
When small fish make the big ones fear
Disruption starts from down below
While incumbents think they know
[Chorus]
Innovation's knocking at the door
But institutional walls grow more and more
The bigger that they grow, the slower they become
Inertia wins when agility is done
Sclerosis sets in deep, the arteries grow thick
Strategic sight but frozen quick
They see it coming but they cannot move
Innovation's calling but they're stuck in groove
[Verse 2]
Olson mapped the rise and fall
How interest groups capture it all
Each lobby gets their special deal
Makes the whole machine less real
Like barnacles upon a ship
The extras slow the forward trip
Accumulating layer by layer
Till the giant's just a prayer
[Chorus]
Innovation's knocking at the door
But institutional walls grow more and more
The bigger that they grow, the slower they become
Inertia wins when agility is done
Sclerosis sets in deep, the arteries grow thick
Strategic sight but frozen quick
They see it coming but they cannot move
Innovation's calling but they're stuck in groove
[Bridge]
Janeway shows the triple dance
Government and finance romance
With production in between
Innovation needs all three
But when the gears get rusty tight
Vision clear but lost the fight
Kodak saw the digital wave
But couldn't break the path they paved
[Verse 3]
The innovator's dilemma lives
In every choice that profit gives
Serve your customers today
Or build tomorrow's better way
The sustaining path feels safe
While disruption makes them chafe
By the time they choose to turn
The bridges already burn
[Final Chorus]
Innovation's knocking at the door
But institutional walls grow more and more
The bigger that they grow, the slower they become
Inertia wins when agility is done
Sclerosis sets in deep, the arteries grow thick
Strategic sight but frozen quick
They see the storm but cannot change their course
Innovation's calling but they've lost the force
[Outro]
Size brings strength but steals the speed
Awareness without power to proceed
The giants fall not blind but bound
By their own weight upon the ground