[Verse 1] Step one we segment the marketplace wide Demographics, psychographics divide Behavioral patterns, geographic zones Find your tribe before you set the tone Target wisely, position with care Mental real estate beyond compare [Chorus] S-T-P, that's the framework key Segmentation, targeting, positioning spree Four P's expanding into seven Product, price, place, promotion heaven People, process, physical proof Marketing mix beneath one roof [Verse 2] Consumer journeys start with need Recognition sparks the purchasing seed Search and evaluate, then they buy Post-purchase feelings make them cry or fly Anchoring bias shifts their view Reference prices change what they'll pay you [Chorus] S-T-P, that's the framework key Segmentation, targeting, positioning spree Four P's expanding into seven Product, price, place, promotion heaven People, process, physical proof Marketing mix beneath one roof [Verse 3] Cost-plus pricing, value-based choice Competitive rates give brands a voice First degree discrimination, perfect price Second degree bundles, versioned twice Third degree segments pay their share Dynamic pricing fills each chair [Bridge] Push strategy drives through retail chains Pull strategy creates consumer gains AIDA funnel guides the way Awareness, interest, desire, action pay CAC and LTV must align Lifetime value over time [Verse 4] Conjoint analysis reveals desires A-B testing never tires Net Promoter Scores define loyalty Attribution models solve complexity Brand equity lives in minds Intangible value that truly binds [Chorus] S-T-P, that's the framework key Segmentation, targeting, positioning spree Four P's expanding into seven Product, price, place, promotion heaven People, process, physical proof Marketing mix beneath one roof [Outro] Channel design, direct or not Vertical integration hits the spot From cognitive bias to perceptual maps Marketing management fills the gaps
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