[Verse 1]
When the boardroom's buzzing with decisions to make
Strategic planning puts your future at stake
There's a framework trusted, tried and true
SWOT analysis will see you through
Look inside your company walls
Find the strengths that stand up tall
Then examine what you lack
Weaknesses that hold you back
[Chorus]
S-W-O-T, break it down methodically
Strengths and Weaknesses, look inside
Opportunities and Threats, scan outside
S-W-O-T, your strategic key
Internal factors, external view
SWOT will guide you through
[Verse 2]
Gather data from every source
Financial records chart your course
Customer feedback, market share
Human resources, assets there
Interview your management team
Survey staff for insights clean
Benchmark against your competition
Build your analysis with precision
[Chorus]
S-W-O-T, break it down methodically
Strengths and Weaknesses, look inside
Opportunities and Threats, scan outside
S-W-O-T, your strategic key
Internal factors, external view
SWOT will guide you through
[Bridge]
Create your matrix, two by two
Internal strengths, what makes you new
Patents, talent, brand recognition
Strong financials, market position
Weaknesses drain your power away
Outdated systems, talent decay
Limited funding, poor location
Weak supply chain communication
[Verse 3]
External scanning opens doors
Market trends and emerging stores
Regulatory changes bring new rules
Technology offers powerful tools
But threats lurk in the market space
New competitors in the race
Economic downturns, rising costs
Natural disasters, potential loss
[Chorus]
S-W-O-T, break it down methodically
Strengths and Weaknesses, look inside
Opportunities and Threats, scan outside
S-W-O-T, your strategic key
Internal factors, external view
SWOT will guide you through
[Outro]
Match your strengths to opportunities
Shield your weaknesses from threats you see
Strategic decisions crystal clear
When SWOT analysis guides you here