[Verse 1]
Every business has a story to tell
From raw materials to the final sell
Primary activities in a flowing chain
Inbound logistics starts the game
Operations transform what comes inside
Outbound logistics gets products to ride
Marketing sells and service maintains
That's how value flows through business veins
[Chorus]
Break it down, link by link
Primary first, then support we think
Find the edge where profits shine
Optimize each step in line
Value chain, value chain
Competitive advantage gained
Cost reduction, differentiation
Value chain across the nation
[Verse 2]
Support activities hold it all together
Infrastructure keeps us through any weather
Human resources builds the team
Technology makes processes gleam
Procurement sources what we need
These four pillars help succeed
Above and below the primary flow
Support functions help the business grow
[Chorus]
Break it down, link by link
Primary first, then support we think
Find the edge where profits shine
Optimize each step in line
Value chain, value chain
Competitive advantage gained
Cost reduction, differentiation
Value chain across the nation
[Bridge]
Look for bottlenecks and waste
Every dollar must be placed
Where's the margin, where's the cost
Which activities get results
Benchmark against the best
Put your value chain to test
Strategic thinking drives the way
Analyze it every day
[Verse 3]
Nine activities tell the tale
Five primary that never fail
Four support that lift them high
Together reaching for the sky
Map the costs and trace the flow
Find where competitive edges grow
Porter's framework shows the path
Value chain analysis math
[Final Chorus]
Break it down, link by link
Primary first, then support we think
Find the edge where profits shine
Optimize each step in line
Value chain, value chain
Competitive advantage gained
Cost reduction, differentiation
CPA certification
[Outro]
From inbound to service calls
Support functions through it all
Nine activities working as one
Value chain analysis done