[Verse 1] Marketing calls them "prospects," Sales says "qualified leads" Finance counts "receivables," while IT sees "data threads" The customer's name gets spelled three ways across our floors Same person, different stories behind corporate doors [Chorus] Multiple versions dancing in our heads Same numbers tell conflicting stories instead When departments can't agree on what means what Truth fractures into pieces, systems get stuck One source, many meanings, chaos spreads Multiple versions dancing in our heads [Verse 2] Conference room at nine AM, the reconciliation game Spreadsheets fly like paper planes, nobody takes the blame Two hours spent debating what "active customer" means While the database keeps spinning different scenes [Chorus] Multiple versions dancing in our heads Same numbers tell conflicting stories instead When departments can't agree on what means what Truth fractures into pieces, systems get stuck One source, many meanings, chaos spreads Multiple versions dancing in our heads [Bridge] Master data isn't just technology's task It's getting humans aligned before you code or ask Cultural consensus beats the fanciest tool When definitions clash, everyone's a fool [Verse 3] Revenue spikes in quarter three, but wait, which measurement? Accounting says "recognized," while Sales claims "commitment" The CEO gets two reports that contradict each line Until we fix the thinking, systems never align [Final Chorus] Multiple versions dancing in our heads Same numbers tell conflicting stories instead When departments can't agree on what means what Truth fractures into pieces, systems get stuck Align the thinking first, then technology threads No more versions dancing in our heads [Outro] Before the system, fix the human part Aligned definitions, that's where we start
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