[Verse 1] When we launch a project new Think beyond what it will do Other parts might feel the change Ripple effects through the range Positive flows can lift us high Negative ones we can't deny Every choice has wider reach That's the lesson we must teach [Chorus] Externalities spread around Cannibalization brings us down When new products steal the show From the old ones that we know Look beyond the project line See the impacts intertwine Every move affects the whole That's our analytical goal [Verse 2] Sarah's team creates a phone Thinks the profits are their own But the tablet sales decline As customers realign That's cannibalization clear When new products interfere With existing revenue streams Crushing optimistic dreams [Chorus] Externalities spread around Cannibalization brings us down When new products steal the show From the old ones that we know Look beyond the project line See the impacts intertwine Every move affects the whole That's our analytical goal [Bridge] Positive externalities Boost other facilities New store brings more foot traffic Makes the whole mall more prolific Negative ones subtract value From the business revenue Count them all to get the truth Of your project's real proof [Verse 3] Calculate the total gain Don't let tunnel vision reign Add the positive effects Subtract what the firm neglects If the new coffee shop's bright Kills the old one's customer sight Net cash flow is what we need For decisions to succeed [Chorus] Externalities spread around Cannibalization brings us down When new products steal the show From the old ones that we know Look beyond the project line See the impacts intertwine Every move affects the whole That's our analytical goal [Outro] Think holistic from the start Every project plays its part In the business ecosystem Don't let side effects be lost then Externalities and cannibalization Guide our project evaluation
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