[Verse 1] When companies want to grow and expand They look for deals across the land Three different ways to make their move Each strategy has something to prove Same industry or different field The type of merger determines the yield [Chorus] Horizontal side by side, competitors collide Vertical up and down the chain, suppliers in the game Conglomerate spreads it wide, different worlds they unite Three types of M and A, remember them this way [Verse 2] Horizontal means you buy your rival Same business, same survival Coca Cola buys Pepsi's brand Two soft drink giants join their hands Market share gets bigger fast Competition shrinking at last [Chorus] Horizontal side by side, competitors collide Vertical up and down the chain, suppliers in the game Conglomerate spreads it wide, different worlds they unite Three types of M and A, remember them this way [Verse 3] Vertical moves along the line From raw materials to retail fine Apple buying chip suppliers Moving up or down requires Control of production from start to end On supply chain you depend [Chorus] Horizontal side by side, competitors collide Vertical up and down the chain, suppliers in the game Conglomerate spreads it wide, different worlds they unite Three types of M and A, remember them this way [Bridge] Conglomerate's the wildcard play Different industries every day Disney buying ESPN sports Mixing movies with all sorts Diversification is the goal Playing each different role [Final Chorus] Horizontal side by side, same industry pride Vertical up and down the chain, control the whole game Conglomerate spreads it wide, risk is diversified Three types of M and A, now you know the way [Outro] Remember H V C Horizontal Vertical Conglomerate spree The building blocks of merger strategy
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