[Verse 1] Corporate boardroom meetings, charts and graphs align But there's a bigger picture beyond the bottom line Environmental footprints, community needs too Social responsibility's calling, what will your company do? Stakeholder voices rising, shareholders want their gain Integration is the answer to balance profit with humane [Chorus] Triple bottom line thinking, People Planet Profit flow Measure what you're managing, let the social metrics show Strategic CSR integration, not just charity on the side Balance all your stakeholders, let responsibility be your guide S-T-R-A-T-E-G-I-C, make it core not periphery [Verse 2] Start with materiality assessment, what matters most today Map your stakeholder universe, hear what they have to say Investors, workers, customers, communities you serve Shared value creation builds the trust that you deserve From mission statement down to operations on the ground Embed it in your DNA where lasting change is found [Chorus] Triple bottom line thinking, People Planet Profit flow Measure what you're managing, let the social metrics show Strategic CSR integration, not just charity on the side Balance all your stakeholders, let responsibility be your guide S-T-R-A-T-E-G-I-C, make it core not periphery [Bridge] Key performance indicators for social impact made clear Return on investment includes the world we hold dear Global Reporting Initiative, frameworks guide your way Sustainability accounting for a better day [Verse 3] Board oversight and governance, accountability runs deep Executive compensation tied to promises you keep Risk management expanded, reputation on the line Long-term value creation where all interests align From supply chain to end user, ethics in each choice Corporate citizenship means giving planet Earth a voice [Chorus] Triple bottom line thinking, People Planet Profit flow Measure what you're managing, let the social metrics show Strategic CSR integration, not just charity on the side Balance all your stakeholders, let responsibility be your guide S-T-R-A-T-E-G-I-C, make it core not periphery [Outro] When strategy meets conscience, that's where futures grow Corporate social responsibility, let your true colors show
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