[Verse 1] When setting fees for clients, keep it fair and clear No surprises in the billing, transparency is here Document your arrangements before the work begins Reasonable compensation where professionalism wins Contingent fees are tricky, audit work's a no Independence must be guarded, that's the rule to know [Chorus] FAIR fees, CLEAR terms, DIGNIFIED way HONEST ads, NO claims that mislead and betray RESPECT the rules, COMPETE with grace Professional standards in the marketplace Remember FAIR, CLEAR, DIGNIFIED, TRUE That's how CPAs should represent you [Verse 2] Advertising's permitted but keep it factual and clean No false or misleading statements, nothing too extreme Testimonials need disclaimers, results aren't guaranteed Professional competence shown through education and deed Comparative claims require proof that you can back Solicitation's allowed but give respect, not attack [Chorus] FAIR fees, CLEAR terms, DIGNIFIED way HONEST ads, NO claims that mislead and betray RESPECT the rules, COMPETE with grace Professional standards in the marketplace Remember FAIR, CLEAR, DIGNIFIED, TRUE That's how CPAs should represent you [Bridge] Direct solicitation needs a gentle touch Respect their current advisor, don't pressure too much If they're happy where they are, step back and wait Professional courtesy will elevate your fate When marketing your services, let quality speak Integrity over profits is what we should seek [Verse 3] Commission arrangements have restrictions that bind Independence requirements always keep in mind Referral fees disclosed, transparency's the key Client's informed consent protects both you and me In competitive markets, maintain your professional face Dignity and ethics help you win the race [Chorus] FAIR fees, CLEAR terms, DIGNIFIED way HONEST ads, NO claims that mislead and betray RESPECT the rules, COMPETE with grace Professional standards in the marketplace Remember FAIR, CLEAR, DIGNIFIED, TRUE That's how CPAs should represent you [Outro] Professional fees with honor and pride Advertising truthfully with nothing to hide Solicitation respectfully, competition with class These are the standards that help our profession last
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