Communication

CPA Professional Standards and Ethics · 3:29

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Lyrics

[Verse 1]
When you write that memo to the board today
Choose your words with care, make every sentence pay
Formal tone and structure, facts presented clear
Executive summary first, so the message they can hear
Know your audience matters, boardroom to the floor
Regulators need compliance, management wants more

[Chorus]
Communicate with purpose, adapt your voice
A-R-C framework gives you the right choice
Audience first, then Reason why you write
Content that's compelling, makes the complex bright
Listen then question, engage and learn
Professional communication, watch your career turn

[Verse 2]
Financial statements tell a story deep and wide
But numbers without context leave clients mystified
Break down the complex data into digestible parts
Use charts and visual aids to reach all kinds of hearts
Active listening skills will serve you every day
Ask open-ended questions, let others have their say

[Chorus]
Communicate with purpose, adapt your voice
A-R-C framework gives you the right choice
Audience first, then Reason why you write
Content that's compelling, makes the complex bright
Listen then question, engage and learn
Professional communication, watch your career turn

[Bridge]
From letters to reports, presentations too
Tone shifts like the tide with each different view
Board members want strategy, staff need clear direction
Regulators seek compliance, no room for misdirection
Mirror back what you hear, paraphrase to show
Understanding runs both ways, that's how professionals grow

[Verse 3]
Technical reports need structure, logic, flow
Recommendations backed by facts that clearly show
The path from problem to solution, step by step
While keeping language crisp and concepts well-kept
Questioning techniques open doors to deeper truth
Silence after questions gives others room to move

[Final Chorus]
Communicate with purpose, adapt your voice
A-R-C framework gives you the right choice
Audience first, then Reason why you write
Content that's compelling, makes the complex bright
Listen then question, engage and learn
Professional communication, success you'll earn

[Outro]
Every word matters in this profession we've chosen
Clear communication keeps all doors wide open

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