[Verse 1] When users sign up for your app today Will they come back tomorrow or just drift away Retention curves will show you who will stay Track their journey day by day by day You start with cohorts, group them by their start Day zero is when they first played their part Then measure weekly, monthly from the heart See which percentage comes back from the start [Chorus] Day one, day seven, day thirty we measure Retention curves reveal your hidden treasure The steeper the drop, the less they stick around But loyal users make that hockey stick sound Retention curves, retention curves Show you where engagement serves Retention curves, retention curves That's how product value preserves [Verse 2] Classic retention starts at one hundred percent But watch it fall as interest gets spent Good products keep that curve from making a dent Great products show where sticky habits went Plot time on X and percentage on Y Watch how your user base says hello or goodbye Early steep drops mean you should ask yourself why But flattened curves mean loyalty's running high [Chorus] Day one, day seven, day thirty we measure Retention curves reveal your hidden treasure The steeper the drop, the less they stick around But loyal users make that hockey stick sound Retention curves, retention curves Show you where engagement serves Retention curves, retention curves That's how product value preserves [Bridge] Look for the pattern in each cohort line Compare new features to see what's divine Segment by channels to help you define Which acquisition sources help users align N-day retention, bounded and unbounded Classic and rolling, properly grounded When retention flatlines, success has been founded That's your core value, clearly surrounded [Verse 3] If day seven shows you fifty percent stay And day thirty holds at twenty-five they say You've found your core who love your product way Now optimize the journey for the rest who stray Use these insights to build your product right Fix the leaky bucket, make retention tight Every percentage point brings more delight Retention curves illuminate your sight [Chorus] Day one, day seven, day thirty we measure Retention curves reveal your hidden treasure The steeper the drop, the less they stick around But loyal users make that hockey stick sound Retention curves, retention curves Show you where engagement serves Retention curves, retention curves That's how product value preserves [Outro] Measure, analyze, and iterate Retention curves help you navigate Your product's stickiness, don't leave to fate Let retention curves help you create
← User Journey Analytics: Funnels and Cohorts | Data Storytelling: From Numbers to Business Decisions →