[Verse 1]
In every company data flows like streams
Customer info scattered through systems and schemes
Sarah's record here, Sarah's record there
Different formats making data teams despair
One shows Sarah Smith, another S dot Jones
Phone numbers differ, addresses unknown
[Chorus]
Golden records shine the way
One source of truth to save the day
Master data clean and bright
Entity resolution makes it right
Stewards guard what matters most
Data quality is their post
Golden records shine the way
Master data saves the day
[Verse 2]
Take all the pieces from systems around
Match them together till the truth can be found
Same person living at multiple addresses
Algorithm helps us clean up all the messes
Merge and match and deduplicate
One golden record we can validate
[Chorus]
Golden records shine the way
One source of truth to save the day
Master data clean and bright
Entity resolution makes it right
Stewards guard what matters most
Data quality is their post
Golden records shine the way
Master data saves the day
[Bridge]
Data stewards are the guardians of our information
Setting standards across the organization
They define the rules for quality and flow
Making sure that good data continues to grow
Business users and IT teams unite
Governance processes keep everything right
[Verse 3]
Customer master product master too
Reference data flowing clean and true
When systems talk they speak the same language now
Master data management shows us how
No more confusion no more duplicate pain
Golden records break the data chain
[Chorus]
Golden records shine the way
One source of truth to save the day
Master data clean and bright
Entity resolution makes it right
Stewards guard what matters most
Data quality is their post
Golden records shine the way
Master data saves the day
[Outro]
From chaos to clarity we've found our path
Master data management does the math
One version of the truth for all to see
That's how data sets your business free