[Verse 1] When leaders overwhelm their teams with constant demands Every little detail becomes urgent commands There's a better way to communicate and lead Three simple categories are all that you need [Chorus] Must-read, observe, direct - that's the framework Must-read for context, observe patterns at work Direct what matters most, just ten to twenty percent Three categories clear, that's how good leaders communicate [Verse 2] Category one is must-read information Articles and data for shared foundation No action required, just read and learn So when we discuss strategy, everyone's informed [Chorus] Must-read, observe, direct - that's the framework Must-read for context, observe patterns at work Direct what matters most, just ten to twenty percent Three categories clear, that's how good leaders communicate [Verse 3] Category two is observations you share Cross-functional patterns that others can't see from there Your unique position shows disconnects and trends Share what you notice, not how to fix or mend [Bridge] Don't give solutions in category two Just point out patterns, let the team think it through Save your authority for what matters most Category three directives, that's your powerful post [Verse 4] Category three is non-negotiable direction Strategic positioning that needs your protection Ten to twenty percent of surgical precision These carry weight because they're rare decisions [Chorus] Must-read, observe, direct - that's the framework Must-read for context, observe patterns at work Direct what matters most, just ten to twenty percent Three categories clear, that's how good leaders communicate [Outro] Replace those endless OKRs today With Cousineau's three-category way Must-read, observe, direct - remember these three That's how effective leadership should be
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