[Verse 1] Sarah's looking at her factory floor Invested two million, maybe more Now she needs to know if profits justify The capital she put on the line Net income earned divided by Investment cost will tell her why Some call it the golden ratio test Return on Investment shows what's best [Chorus] ROI, ROI, the percentage that reveals Net income over investment, that's the deal Multiply by one hundred, see it clear Higher numbers mean success is here ROI, ROI, but don't let it fool your mind There's more to decisions than this single sign [Verse 2] Take the gain and subtract what you paid Divide by cost, that's how it's made If you earned three hundred on one thousand spent That's thirty percent, your money well lent But timing matters more than most believe A project spanning years can deceive Twenty percent in one year beats the same Spread over five in the investment game [Chorus] ROI, ROI, the percentage that reveals Net income over investment, that's the deal Multiply by one hundred, see it clear Higher numbers mean success is here ROI, ROI, but don't let it fool your mind There's more to decisions than this single sign [Bridge] Cash flows ignored, just accounting gain Risk levels differ, that brings some pain Size of investment gets no weight Two projects equal by this rate Could have different strategic worth Time value missed from the start of birth [Verse 3] Mark compares two divisions today Both show fifteen percent ROI display But one's brand new with growth potential The other's mature, declining, essential Context matters in the bigger view ROI's just one lens to look right through Qualitative factors play their part Strategic value, competitive art [Chorus] ROI, ROI, the percentage that reveals Net income over investment, that's the deal Multiply by one hundred, see it clear Higher numbers mean success is here ROI, ROI, but don't let it fool your mind There's more to decisions than this single sign [Outro] Strong for comparing, quick to see Performance measured easily But use with caution, use with care Other metrics should be there ROI's your friend but not alone In the CPA's decision zone
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