[Verse 1] When you're building something new from the ground Lean startup is the way that you're bound Build and measure, learn and pivot around Till your minimum viable product is found Business canvas maps your model so clear Nine boxes show what customers will hear [Chorus] Enterprise management, two different roads Established or emerging, each has its codes Structure and strategy, people and change Finance and scaling through every stage VRIN criteria, Five Forces too Management knowledge will see you through [Verse 2] Established giants need structure that's right Functional, divisional, matrix in sight Centralize or spread the power around Span of control keeps feet on the ground Porter's forces shape your industry game Cost leadership or differentiation's your aim [Chorus] Enterprise management, two different roads Established or emerging, each has its codes Structure and strategy, people and change Finance and scaling through every stage VRIN criteria, Five Forces too Management knowledge will see you through [Bridge] Kotter's eight steps for change that will last Sensing, seizing, transforming so fast Angel to seed to Series A climb Liquidation preference, board seats in time Exploitation, exploration in balance Dynamic capabilities show your talents [Verse 3] Startups face the valley of death so deep Between product fit and profits you keep Bootstrapping, angels, VCs in line Term sheets and valuations help you define Founder-led to professional shift Culture and hiring give you the lift [Chorus] Enterprise management, two different roads Established or emerging, each has its codes Structure and strategy, people and change Finance and scaling through every stage VRIN criteria, Five Forces too Management knowledge will see you through [Outro] Value chain analysis shows where you win Resource-based view builds strength from within Whether you're managing what's established and grown Or emerging ventures you call your own The principles guide you through every phase MBA knowledge lights up your ways
← Responsibility in Global Management (LGST 6110, 6120, or 6130) | Advanced Marketing (MKTG 6120 or 6130) →