[Verse 1] Balance sheets unfold their secrets, numbers dancing on the page Revenue minus every expense, profit margins take the stage Gross margin strips away the cost of goods we had to buy Divide by sales to see the truth, no need to wonder why [Chorus] ROE, ROA, margins tell the tale Return on Equity never fails Assets working, shareholders' dream Profitability's the golden scheme Net margin, gross margin, watch them climb ROA measures assets over time [Verse 2] Net income divided by the equity that owners hold ROE reveals how well we turn their investment into gold Twenty percent means every dollar generates twenty cents While ROA takes total assets, shows how well each dollar's spent [Chorus] ROE, ROA, margins tell the tale Return on Equity never fails Assets working, shareholders' dream Profitability's the golden scheme Net margin, gross margin, watch them climb ROA measures assets over time [Bridge] Gross margin shows production strength Before the overhead kicks in Net margin counts the final score After every cost has been subtracted clean Industry benchmarks guide the way Compare and analyze each day [Verse 3] ROA equals net income over assets in the game Five percent means assets generate nickels from each claim Cross-sectional analysis, time series trending too Profitability ratios show what management can do [Chorus] ROE, ROA, margins tell the tale Return on Equity never fails Assets working, shareholders' dream Profitability's the golden scheme Net margin, gross margin, watch them climb ROA measures assets over time [Outro] When DuPont breaks ROE apart Margin, turnover, leverage start Three components multiply Profitability amplified
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