[Verse 1]
Behind the scenes where value forms and grows
Break apart the chain where profit flows
Primary functions drive the customer home
While support activities set the tone
Inbound logistics start the grand parade
Operations transform what suppliers made
Outbound shipping sends it on its way
Marketing brings customers to stay
[Chorus]
Five plus four equals competitive might
Primary activities in the spotlight
Support functions underneath
Technology, procurement, HR belief
Infrastructure holds it all in place
Value Chain Analysis shows the race
Where margins hide and costs collide
Find advantages you can't deny
[Verse 2]
Service completes the primary five
Keeps the customer relationship alive
But dig beneath the surface line
Human resources, firm design
Technology development spans them all
Procurement answers every call
Each activity costs something real
Each one spins the value wheel
[Chorus]
Five plus four equals competitive might
Primary activities in the spotlight
Support functions underneath
Technology, procurement, HR belief
Infrastructure holds it all in place
Value Chain Analysis shows the race
Where margins hide and costs collide
Find advantages you can't deny
[Bridge]
Linkages connect what seems apart
Optimization is an art
Cost drivers in each segment hide
Differentiation can't be denied
Map your rivals, see their game
Which activities bring you fame
Upstream, downstream, all around
Competitive secrets can be found
[Verse 3]
Every dollar spent must earn its keep
Some activities run shallow, others deep
Core competencies emerge from chains
Where sustainable advantage reigns
Outsource weakness, build your strength
Go to any strategic length
The chain reveals what matters most
Which activities deserve your boast
[Final Chorus]
Five plus four equals competitive might
Primary activities in the spotlight
Support functions underneath
Technology, procurement, HR belief
Infrastructure holds it all in place
Value Chain Analysis shows the race
Where margins hide and costs collide
Find advantages you can't deny
[Outro]
Break it down to build it up
Fill your competitive cup
Value chains reveal the way
To win another business day