[Verse 1]
Started a business with dreams so bright
Built it for Canada, felt just right
Forty million people, that's our stage
While the world keeps turning page by page
"Good enough" revenue pays the bills
Cost of living's fine, gives us thrills
But the market's small, the ceiling's low
Wonder why we're moving slow
[Chorus]
Small market thinking, revenue that's just okay
Scared of promotion, that's the American way
Salary safety over upside dreams
That's what Canadians do, or so it seems
Small market thinking, playing it safe each day
Missing the bigger picture, limiting our pay
[Verse 2]
My neighbor started selling coast to coast
Could reach four hundred million at most
But I keep my focus north of the line
Forty million customers, I tell myself it's fine
Sales and marketing feel too loud
Self-promotion makes me feel less proud
"That's too pushy, too American style"
I'll just wait here for success to smile
[Chorus]
Small market thinking, revenue that's just okay
Scared of promotion, that's the American way
Salary safety over upside dreams
That's what Canadians do, or so it seems
Small market thinking, playing it safe each day
Missing the bigger picture, limiting our pay
[Bridge]
Nine to five feels comfortable and secure
But asymmetric gains could be the cure
The gap keeps growing while we stay content
Wonder where our potential went
[Verse 3]
Friends down south are scaling high
Reaching millions, touching the sky
I chose steady over exponential growth
Now I'm questioning this path I chose
The cost of living's climbing fast
"Good enough" might not last
While I played it safe and small
Others answered ambition's call
[Chorus]
Small market thinking, revenue that's just okay
Scared of promotion, that's the American way
Salary safety over upside dreams
That's what Canadians do, or so it seems
Small market thinking, playing it safe each day
Missing the bigger picture, limiting our pay
[Outro]
Time to break these mental chains
Think beyond our northern plains
The world's waiting, let's begin
Small market thinking never wins