[Verse 1] Canadian defence SMBs need a winning strategy Two markets calling but they're built differently Government contracts want CPCSC compliance tight While US defence demands CMMC to get it right [Chorus] Build the dual market offering strong CPCSC and CMMC belong Together in your service line Price them smart and you'll be fine Dual assessments, dual success Framework expertise, nothing less [Verse 2] Position paper makes the case crystal clear Why single framework limits growth year after year Bundle pricing brings the value clients seek Discount the combo, make your margins peak [Chorus] Build the dual market offering strong CPCSC and CMMC belong Together in your service line Price them smart and you'll be fine Dual assessments, dual success Framework expertise, nothing less [Bridge] ServiceNow and Archer platforms handle both Rsam and MetricStream support your growth While Carbide focuses on CMMC alone And RSM spreads wide, we own SMB zone [Verse 3] Study Deloitte's enterprise approach Our differentiator is hands-on coach Speed and architecture for smaller firms SMB focus is where our advantage turns [Chorus] Build the dual market offering strong CPCSC and CMMC belong Together in your service line Price them smart and you'll be fine Dual assessments, dual success Framework expertise, nothing less [Outro] Know your competitors, know your space SMB defence needs your expert face Dual market mastery sets you apart Build the offering, win every heart
← 2 Canadian-Specific CMMC Issues | 2 Zero Trust Architecture for Defence →