[Verse 1] Sarah sees two credit cards with different tales One says "cashback bonus" while the other just fails To mention the rewards hidden in fine print Same exact deal, but her brain takes the hint The first one wins though numbers stay the same It's all about the framing of the game [Chorus] Frame it, claim it, minds will follow Present it sweet, decisions swallow Mental buckets sort our cash Vacation fund or rainy stash Same dollar bills, different feel Framing makes the choice seem real [Verse 2] Tom keeps his money in separate jars at home Emergency fund and cruise fund sitting alone He'll scrimp on groceries when the cruise jar's low But spend freely when emergency cash can flow Though money's fungible, his mind draws the lines These mental accounts mess with his designs [Chorus] Frame it, claim it, minds will follow Present it sweet, decisions swallow Mental buckets sort our cash Vacation fund or rainy stash Same dollar bills, different feel Framing makes the choice seem real [Bridge] Losses hurt more than gains delight Reference points shift wrong from right Anchoring bias clouds our view Portfolio choices skewed askew Break the frames and see it clear Mathematical truth draws near [Verse 3] Investment apps know exactly what to do Show percentage gains in bright green and blue Hide the fees in tiny text below Make that "small" loss seem like it won't grow Your portfolio dancing to their tune Behavioral traps beneath the moon [Chorus] Frame it, claim it, minds will follow Present it sweet, decisions swallow Mental buckets sort our cash Vacation fund or rainy stash Same dollar bills, different feel Framing makes the choice seem real [Outro] Question every frame you see Mental accounting isn't free Strip away the clever spin Let rational choice begin
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