[Verse 1] Sarah's launching solar panels for the corporate fleet But the parking lot construction means the café can't compete Customers避开 the noise and dust, revenues take a dive That's a negative externality keeping costs alive [Chorus] Externalities ripple through the company wide Positive boost or negative slide Cannibalization steals from what you built before New products feast on old ones' store Calculate the true impact, don't just see one side Every project sends effects you cannot hide [Verse 2] Marketing builds a mobile app with loyalty rewards Suddenly the website sales are breaking new records Cross-platform synergy lifts the brand reputation high Positive externalities make the margins fly [Chorus] Externalities ripple through the company wide Positive boost or negative slide Cannibalization steals from what you built before New products feast on old ones' store Calculate the true impact, don't just see one side Every project sends effects you cannot hide [Verse 3] Premium coffee line targets the upscale demographic But the regular blend customers switch automatic Fifteen percent migration from the cheaper brew Cannibalization math shows what the new sales really do [Bridge] Incremental cash flows tell the honest tale Include the spillover effects that tip the scale Opportunity costs from resources you steal Make sure your analysis captures what is real [Chorus] Externalities ripple through the company wide Positive boost or negative slide Cannibalization steals from what you built before New products feast on old ones' store Calculate the true impact, don't just see one side Every project sends effects you cannot hide [Outro] When you're building tomorrow, remember today Other divisions might flourish or fray Net present value needs the complete view Externalities matter in all that you do
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