[Verse 1] When you own a brand that's making waves Others want to use what you have made Golden arches, swooshing Nike checks Licensed properly, respect protects Your trademark is your corporate crown But sharing smart can bring renown Through licensing deals that guard your name While others help to spread your fame [Chorus] License smart, protect your mark Quality control from dawn to dark Brand protection, three-way check Trademark, license, quality spec License smart, protect your mark Franchise models hit their target Revenue flows while standards grow That's the way smart licensing goes [Verse 2] Quality control's your golden rule Without it, licensing's just a fool's tool McDonald's doesn't let franchisees Serve whatever food they please Set your standards crystal clear Monitor and check each year Brand dilution is the fear When quality control's not here [Chorus] License smart, protect your mark Quality control from dawn to dark Brand protection, three-way check Trademark, license, quality spec License smart, protect your mark Franchise models hit their target Revenue flows while standards grow That's the way smart licensing goes [Bridge] Exclusive or non-exclusive rights Territory boundaries drawn up tight Duration terms and royalty rates Termination clauses seal your fate Brand protection strategies unfold Monitoring use both new and old Enforcement when someone goes astray Legal action saves the day [Verse 3] Franchise models show the way Consistent brand experience every day From licensing fees to ongoing royalties Structured systems build brand loyalties Standards manuals thick as books Training programs, second looks Site inspections, brand compliance Building lasting brand alliance [Chorus] License smart, protect your mark Quality control from dawn to dark Brand protection, three-way check Trademark, license, quality spec License smart, protect your mark Franchise models hit their target Revenue flows while standards grow That's the way smart licensing goes [Outro] License smart and watch it grow Protect your brand wherever you go Quality control's the key you hold Turn your trademark into gold
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