[Verse 1] When you've got a patent sitting on the shelf Or trademark power that could boost your wealth Three pathways lead to finding what it's worth Market, income, cost - let's break it down from earth to sky Look around and see what others sold Comparable deals, stories to be told Similar tech that changed hands last year That's your market compass, crystal clear [Chorus] Market, income, cost - the three ways to assess M-I-C like magic, no need to second guess Market shows the precedent, income shows the stream Cost shows what you invested in your IP dream Value drives the deal, make your number real M-I-C methodology, that's the licensing wheel [Verse 2] Income approach looks at future cash Revenue streams that your patent can dash Discount the projections back to present day Risk-adjusted returns show what licensees will pay Calculate the royalty percentage fair Multiple years of profit hanging in the air Net present value tells the licensing tale When future money flows, this method will not fail [Chorus] Market, income, cost - the three ways to assess M-I-C like magic, no need to second guess Market shows the precedent, income shows the stream Cost shows what you invested in your IP dream Value drives the deal, make your number real M-I-C methodology, that's the licensing wheel [Verse 3] Cost approach counts every dollar spent Research and development, where your money went Add up all the hours, legal fees and more Replacement cost analysis, what would it cost to restore Sometimes the market's thin, comparables are rare Income's hard to calculate when futures aren't clear That's when cost becomes your anchor in the storm Historical investment keeps your valuation warm [Bridge] Mix and match the methods, triangulate the price One approach alone might not give the best advice Market for the context, income for the upside Cost for the foundation, let the data be your guide Negotiation power comes from knowing what you hold Turn your IP portfolio into licensing gold [Chorus] Market, income, cost - the three ways to assess M-I-C like magic, no need to second guess Market shows the precedent, income shows the stream Cost shows what you invested in your IP dream Value drives the deal, make your number real M-I-C methodology, that's the licensing wheel [Outro] When you sit across that table, numbers in your hand Market, income, cost will help you take your stand IP valuation is both science and art M-I-C methodology, now you know it by heart
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