[Verse 1] Sarah's team is growing fast, decisions everywhere Should we hire a specialist or find someone who can share Multiple skills across the board, a generalist instead The CTO is wondering what path lies ahead [Chorus] Build or buy, the question's clear Specialists cost more but expertise is near Generalists adapt and grow But depth of knowledge might be slow Scale it up, scale it down Find the balance, stand your ground Build or buy, what do you choose Every option's got its use [Verse 2] Internal capabilities take time to develop right Training teams and building knowledge, working day and night But purchasing solutions gives you instant power now Though vendor lock-in might constrain you, gotta ask yourself how [Chorus] Build or buy, the question's clear Specialists cost more but expertise is near Generalists adapt and grow But depth of knowledge might be slow Scale it up, scale it down Find the balance, stand your ground Build or buy, what do you choose Every option's got its use [Bridge] When you're small, generalists shine Wearing many hats, crossing every line As you grow, specialists appear Deep domain knowledge becomes more clear External tools can save the day But building skills will always pay The choice depends on where you stand Size and stage will guide your hand [Verse 3] Consider total cost of ownership they say Monthly fees add up over time, year after year you pay But building from the ground up needs developers and more Project timelines, maintenance costs, what are you budgeting for [Chorus] Build or buy, the question's clear Specialists cost more but expertise is near Generalists adapt and grow But depth of knowledge might be slow Scale it up, scale it down Find the balance, stand your ground Build or buy, what do you choose Every option's got its use [Outro] Every CTO must learn to weigh The trade-offs that come into play Build or buy, hire narrow or wide Let your company's needs be your guide
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