[Verse 1] Every department walks in with projected gains Marketing shows revenue, IT saves on maintenance pains But security stands there with a different kind of plea "Fund us now to stop the breach that you will never see" [Chorus] It's the prevention paradox, the invisible ROI Budget-to-attack-surface ratio, that's the metric to apply Insurance model thinking versus growth investment dreams Security spending breaks traditional financial schemes The absence of disaster is the value that we bring But measuring what didn't happen is the hardest thing [Verse 2] Breach costs climbing every year, the trend line's crystal clear Average incident's five million, and that number brings us fear But proving prevention value when the attacks never land Is like selling an umbrella when the forecast shows no rain [Chorus] It's the prevention paradox, the invisible ROI Budget-to-attack-surface ratio, that's the metric to apply Insurance model thinking versus growth investment dreams Security spending breaks traditional financial schemes The absence of disaster is the value that we bring But measuring what didn't happen is the hardest thing [Bridge] Attack surface growing fast, our digital footprint spreads While budget stays the same size, we're underwater by threads Think insurance, not investment, when you frame the security spend The cost of being prepared beats the cost of making amends [Verse 3] Traditional ROI crumbles when the product is protection Can't quantify the breach attempts we stopped through good detection Every other team shows profits, growth, and bottom line impact We show the catastrophes avoided through our preventive pact [Final Chorus] It's the prevention paradox, the invisible ROI Budget-to-attack-surface ratio, that's the metric to apply Insurance model thinking versus growth investment dreams Security spending breaks traditional financial schemes The absence of disaster is the value that we bring But measuring what didn't happen is the hardest thing The hardest thing to prove Is the breach that didn't move [Outro] When the board room asks for numbers on security's return Point to all the headlines of the companies that burn The prevention paradox lives in every CISO's world Where success means nothing happened, and that story's hard to tell
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