[Verse 1] Patent portfolios gather dust on shelves Until we calculate their hidden wealth Three pathways lead to valuation truth Market, income, cost - each offers proof The marketplace whispers secrets loud What similar licenses drew from the crowd Comparable deals reveal the going rate When Apple pays Samsung, we can calibrate [Chorus] Market tells us what they're trading for Income shows the revenue in store Cost reflects the dollars spent to build MIC approach - get your coffers filled Value the assets, price them right Turn your IP into licensing might MIC approach - remember the three Market, Income, Cost - your licensing key [Verse 2] Income method peers into tomorrow's stream Revenue projections fuel the licensing dream Net present value of the royalty flow Discount rates applied to what the future might bestow Risk-adjusted returns from patent protection Monopoly premiums deserve reflection Cash flow modeling spans the patent life Cut through uncertainty like a surgeon's knife [Chorus] Market tells us what they're trading for Income shows the revenue in store Cost reflects the dollars spent to build MIC approach - get your coffers filled Value the assets, price them right Turn your IP into licensing might MIC approach - remember the three Market, Income, Cost - your licensing key [Bridge] Cost-based thinking counts the genesis expense R and D investments, prosecution dense Replacement cost theory asks the question clear What would recreation of this invention cost today here? But sunk costs mislead when innovation leaps Sometimes breakthrough patents make old methods obsolete Blend all three approaches for the clearest view Triangulation guides negotiations through [Verse 3] Standard essential patents command their premium price FRAND commitments keep the licensing precise Portfolio strength multiplies the single asset worth Cross-licensing deals can demonstrate their girth Geographic scope and claim construction weight Validity challenges that might seal their fate Due diligence reveals the golden core Separating diamonds from the costume store [Chorus] Market tells us what they're trading for Income shows the revenue in store Cost reflects the dollars spent to build MIC approach - get your coffers filled Value the assets, price them right Turn your IP into licensing might MIC approach - remember the three Market, Income, Cost - your licensing key [Outro] When negotiation chambers fill with tension thick Pull out your valuation models, make the numbers stick Three pillars holding up your licensing cathedral Market, Income, Cost - the intellectual medal
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