[Verse 1] Legal firms clutch legacy systems tight Procurement committees move at glacier speed Champions emerge from general counsel's sight But buying cycles stretch through quarters we bleed Your product launch needs surgical precision Not shotgun blasts at enterprise terrain [Chorus] Build the bridge before you cross the chasm Product market fit comes first, then scale massive Champions, buyers, users - know the trinity Sales and marketing dancing in harmony B-A-N-T means budget, authority, need, and time Enterprise deals worth every uphill climb [Verse 2] Discovery calls reveal their compliance pain Security questionnaires become your bible Integration teams map data's domain While legal ops seeks ROI that's viable Pilot programs prove your worth in practice Land and expand becomes your battle cry [Chorus] Build the bridge before you cross the chasm Product market fit comes first, then scale massive Champions, buyers, users - know the trinity Sales and marketing dancing in harmony B-A-N-T means budget, authority, need, and time Enterprise deals worth every uphill climb [Bridge] Freemium won't work in boardroom battles Enterprise customers need white glove service Implementation timelines, training rattles But recurring revenue makes the purpose Annual contracts with expansion clauses Build your castle brick by revenue brick [Verse 3] Customer success prevents the churn disaster Reference customers become your gold Product demos tailored to each legal master Competitive positioning, stories told Pricing discussions happen behind closed doors While procurement dissects your terms and conditions [Chorus] Build the bridge before you cross the chasm Product market fit comes first, then scale massive Champions, buyers, users - know the trinity Sales and marketing dancing in harmony B-A-N-T means budget, authority, need, and time Enterprise deals worth every uphill climb [Outro] From startup scrappy to enterprise ready Your go-to-market engine running steady
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