[Verse 1] Sarah's dashboard looked so bright and clean Page views climbing, best she'd ever seen A million hits this month, she felt so proud But zero sales came from that browsing crowd The numbers lied, they sparkled and they shined While real success was falling far behind [Chorus] Don't get fooled by vanity metrics Pretty numbers that mean nothing at all Ask yourself does this drive revenue Does it help my business grow tall Revenue retention customer success These are the metrics that matter the best Skip the vanity, find what's real That's the only way to make the deal [Verse 2] Tom had followers by the thousand strong Social media said he can't go wrong But engagement rates were paper thin No conversions meant no money in He chased the likes and shares each day While paying customers all slipped away [Chorus] Don't get fooled by vanity metrics Pretty numbers that mean nothing at all Ask yourself does this drive revenue Does it help my business grow tall Revenue retention customer success These are the metrics that matter the best Skip the vanity, find what's real That's the only way to make the deal [Bridge] Monthly active users sounds impressive But if they never buy it's not progressive Downloads don't equal dollars in the bank Time on site won't fill your gas tank Ask the question every single time Will this metric help my bottom line [Verse 3] Now Lisa tracks what really counts today Customer lifetime value shows the way Churn rate tells her who might leave Net promoter score helps her believe Revenue per user monthly growth These are the numbers she loves the most [Final Chorus] Don't get fooled by vanity metrics Pretty numbers that mean nothing at all Ask yourself does this drive revenue Does it help my business grow tall Revenue retention customer success These are the metrics that matter the best Skip the vanity, find what's real That's the only way to make the deal That's the only way to make the deal
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