[Verse 1] Data flows from every screen and sensor Databases grow larger by the day Everyone can query what they need to But when something's wrong, who do they blame? Files are scattered across every server Teams are pulling from a dozen sources Numbers tell a different story to each department Nobody knows which version is the truth [Chorus] Data captured everywhere but owned nowhere Everyone's accessing, nobody's caring Collection without governance leads to chaos in the air Data captured everywhere but owned nowhere Quality needs ownership, not just storage space to share Who's accountable when the numbers aren't there? [Verse 2] Marketing says conversion rates are climbing Sales reports the opposite trend IT pulled the same data from the warehouse How can both departments be correct? Without a single source of truth established Every team becomes an island alone Copying and caching and transforming data Until the original meaning is gone [Chorus] Data captured everywhere but owned nowhere Everyone's accessing, nobody's caring Collection without governance leads to chaos in the air Data captured everywhere but owned nowhere Quality needs ownership, not just storage space to share Who's accountable when the numbers aren't there? [Bridge] Ownership means more than just permission It's responsibility for what you maintain Cleaning, validating, documenting changes Making sure the quality will remain Before you build systems that share everything Assign the humans who will guard the source Data without owners becomes data without value Governance first, then access by force [Chorus] Data captured everywhere but owned nowhere Everyone's accessing, nobody's caring Collection without governance leads to chaos in the air Data captured everywhere but owned nowhere Quality needs ownership, not just storage space to share Who's accountable when the numbers aren't there? [Outro] Capture with purpose Own what you store Quality follows When someone's keeping score
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