[Verse 1]
Start with the mind of your customer base
Psychology drives every purchase they make
Behavioral insights show the patterns they follow
Emotions and logic, both lead and they swallow
Demand estimation through quantitative ways
Structural models predict all their days
[Chorus]
Marketing mastery, know your consumer
Brand architecture, make it much smoother
Digital channels, search social content
Analytics flowing, segment and segment
CLV predictive, churn models too
Marketing knowledge will carry you through
[Verse 2]
Brand management builds the story they trust
Architecture systems, hierarchy's a must
Mother and fighter brands working together
Digital marketing through any kind of weather
Search optimization and social engagement
Programmatic buying, content arrangement
[Chorus]
Marketing mastery, know your consumer
Brand architecture, make it much smoother
Digital channels, search social content
Analytics flowing, segment and segment
CLV predictive, churn models too
Marketing knowledge will carry you through
[Verse 3]
Customer segments divided by behavior
Lifetime value calculations to savor
Product development from concept to launch
Management processes give you the advantage
Retail strategy across every channel
Omnichannel commerce, seamless to handle
[Bridge]
B to B marketing, key accounts to manage
Relationship building gives competitive advantage
Pricing analytics and revenue streams
Data-driven decisions fulfill all your dreams
[Chorus]
Marketing mastery, know your consumer
Brand architecture, make it much smoother
Digital channels, search social content
Analytics flowing, segment and segment
CLV predictive, churn models too
Marketing knowledge will carry you through
[Outro]
From psychology insights to pricing so smart
Marketing mastery is truly an art
Wharton knowledge base complete in your mind
Success in marketing you're destined to find