[Verse 1]
Seven credit units merge two worlds as one
Marketing meets operations when the work is done
Supply chains flowing with demand forecast sight
Customer needs and production capacity unite
[Chorus]
Integration, orchestration, cross-functional call
Service design, product lifecycle, revenue for all
Marketing ops, working together, decisions aligned
Seven CUs of knowledge, efficiency refined
[Verse 2]
Service operations craft experience so sweet
Customer journey mapping makes the circle complete
Every touchpoint matters from the first hello
Operations backbone makes the service flow
[Chorus]
Integration, orchestration, cross-functional call
Service design, product lifecycle, revenue for all
Marketing ops, working together, decisions aligned
Seven CUs of knowledge, efficiency refined
[Verse 3]
Product lifecycle starts with launch and fanfare
Growth and maturity need operational care
When decline approaches, sunset plans must start
Marketing and operations, each plays their part
[Bridge]
Revenue management across both sides
Pricing strategies that operations guide
Cross-functional teams making choices right
Marketing vision with operational might
[Chorus]
Integration, orchestration, cross-functional call
Service design, product lifecycle, revenue for all
Marketing ops, working together, decisions aligned
Seven CUs of knowledge, efficiency refined
[Outro]
From supply chain to customer face
Joint major knowledge fills every space
Marketing operations, the perfect blend
Success from beginning to journey's end