2 — Building Your Repeat Capital Network

Wall Street Sales Techniques · 3:44

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Lyrics

[Verse 1]
You closed your first deal, the money came through
Investors are happy, but what do you do?
Don't pack up your data and call it a day
Your network's the gold mine that's here now to stay
Sort them by check size and how they engage
Which sectors they love, write it down on the page

[Chorus]
Build your repeat capital network strong
Segment, communicate, don't wait too long
Inner circle, referrals, document it all
CRM ready for your next capital call
S-C-I-R-D, that's the way
Your investor network grows stronger each day

[Verse 2]
Every three months send an update their way
Even when cash flow is perfectly okay
Keep them informed of your wins and your plans
Show them the vision, help them understand
Quarterly touchpoints build trust through the years
When you need funding, they'll be all ears

[Chorus]
Build your repeat capital network strong
Segment, communicate, don't wait too long
Inner circle, referrals, document it all
CRM ready for your next capital call
S-C-I-R-D, that's the way
Your investor network grows stronger each day

[Bridge]
Find your top players, the ones who believe
Give them advisory roles up your sleeve
Early access and exclusive insight
Make them feel special, keep them close and tight
Then ask the question that opens the door
"Know two more people who'd invest like before?"

[Verse 3]
Every connection, every call that you make
Document details for your company's sake
Build up that CRM, organize well
So next time you're raising, you've got stories to tell
Pre-qualified lists beat cold calls each time
Your network's the engine, your growth paradigm

[Chorus]
Build your repeat capital network strong
Segment, communicate, don't wait too long
Inner circle, referrals, document it all
CRM ready for your next capital call
S-C-I-R-D, that's the way
Your investor network grows stronger each day

[Outro]
From first raise to next, let your network compound
The capital pipeline where success can be found

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