[Verse 1] When you call a client up today Don't just inform them what you've got Say "I've reserved some shares your way" Assume they're buying on the spot The informer asks if they might care The closer holds their allocation there [Chorus] Don't inform, you close the deal Make it urgent, make it real Not "if" you want it, but "how many" Not "whether" but "when" you're buying Close the mindset, close the sale That's the broker's holy grail [Verse 2] "Here's an opportunity" sounds weak "Limited shares, filling up fast" That's the language that you need to speak This allocation will not last Frame it like the deal is done Ask how many, not if they want one [Chorus] Don't inform, you close the deal Make it urgent, make it real Not "if" you want it, but "how many" Not "whether" but "when" you're buying Close the mindset, close the sale That's the broker's holy grail [Bridge] Five hundred shares until end of day That's the closer's way to play While informers just explain Closers book another gain Assume the yes is guaranteed Plant urgency, plant the need [Chorus] Don't inform, you close the deal Make it urgent, make it real Not "if" you want it, but "how many" Not "whether" but "when" you're buying Close the mindset, close the sale That's the broker's holy grail [Outro] Every word assumes they'll buy Never ask them if or why When and how much, that's the key Closing is your destiny
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