[Verse 1] Ninety days to make it count, that's the Wall Street way Every offering needs a plan, can't just hope and pray First thirty days we build the book, behind the scenes we grow Testing waters, gathering interest before the public show [Chorus] Thirty days to build the book Fifteen days to take that look Thirty days to build momentum Fifteen days to close with tension Ninety days, the campaign way Following the playbook every day [Verse 2] Days one through thirty, pre-campaign phase Finalize the terms and set the stage Activate your syndicate, get partners in line Collect those indications, fifty to seventy's the sign [Chorus] Thirty days to build the book Fifteen days to take that look Thirty days to build momentum Fifteen days to close with tension Ninety days, the campaign way Following the playbook every day [Verse 3] Days thirty-one to forty-five, now we launch with pride Go live on the platform, roadshow time to ride Hit your warm connections, social proof each day Seventy percent target in the first week, that's the way [Bridge] Media push and Q and A Management sessions every day Webinars and AMA nights Keep the spotlight burning bright [Verse 4] Days forty-six to seventy-five, momentum's what we need Retarget hesitant prospects, plant that investment seed Milestone updates, stretch goals too Cross one hundred percent, oversubscription's due [Verse 5] Days seventy-six to ninety, time to close it down Scarcity messaging, last chances all around Process subscriptions, collect the funds with care Announce results with gratitude, success is in the air [Chorus] Thirty days to build the book Fifteen days to take that look Thirty days to build momentum Fifteen days to close with tension Ninety days, the campaign way Following the playbook every day [Outro] Wall Street's timeline, compressed and tight Crowdfunding follows, gets it right Ninety days from start to end The offering playbook, your faithful friend
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