[Verse 1] Before you ever list your deal or send that first invite Smart brokers know the secret that makes offerings take flight They build a book of buyers months before they have a thing Segmented lists of clients who might want what they will bring [Chorus] Build the book before you sell Know your buyers oh so well Qualified prospects in your hand Test the waters, gauge demand Build the book, build it right Long before you see the light Priority for those who show Early interest, let them know [Verse 2] Risk appetite and sector taste, check size and history These are the ways that brokers sort their client directory When fintech deals are brewing, they know just who to call The ones who bought before and made returns through it all [Chorus] Build the book before you sell Know your buyers oh so well Qualified prospects in your hand Test the waters, gauge demand Build the book, build it right Long before you see the light Priority for those who show Early interest, let them know [Verse 3] "We're looking at a deal that might be coming down the line In biotech with upside, would that interest be thine?" These warming conversations happen weeks before the date Testing waters, reading minds, don't leave it up to fate [Bridge] Here's the twist that crowdfunding missed Price comes after, not before When you know the demand level That's when terms walk through the door Size and minimum and pricing All decided by the book What investors want determines Every detail, every look [Chorus] Build the book before you sell Know your buyers oh so well Qualified prospects in your hand Test the waters, gauge demand Build the book, build it right Long before you see the light Priority for those who show Early interest, let them know [Outro] Early birds get the worm, first in line get the shares When you build your book correctly, everybody wins their shares Wall Street's secret weapon that most people never see Build the book, then build the deal, that's the key to being free
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