1 — The Hierarchy of Sales Documents

Wall Street Sales Techniques · 3:39

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Lyrics

[Verse 1]
When Wall Street wants to make a sale
They've got a process that will never fail
Five documents in perfect line
Each one designed to blow your mind
First the teaser hooks you in
Sixty seconds, let the game begin

[Chorus]
Teaser, Pitch Deck, Prospectus too
Term Sheet, Subscription see it through
Five steps up the ladder high
From hello to goodbye
That's the hierarchy, hierarchy
Of sales documents that make you buy

[Verse 2]
The one-pager sparks desire
Like a landing page on fire
Then the roadshow tells the tale
Campaign video sets the sail
PowerPoint with story flow
Gets excitement start to grow

[Chorus]
Teaser, Pitch Deck, Prospectus too
Term Sheet, Subscription see it through
Five steps up the ladder high
From hello to goodbye
That's the hierarchy, hierarchy
Of sales documents that make you buy

[Bridge]
Prospectus brings the legal truth
All disclosures, here's the proof
Full details on offering page
Every risk upon the stage
Term sheet crystallizes deals
Investment card that really feels

[Verse 3]
Subscription agreement seals the fate
Checkout flow don't hesitate
From the crowdfunding to Wall Street way
Same five steps, different day
Hierarchy of persuasion
Building up to the occasion

[Chorus]
Teaser, Pitch Deck, Prospectus too
Term Sheet, Subscription see it through
Five steps up the ladder high
From hello to goodbye
That's the hierarchy, hierarchy
Of sales documents that make you buy

[Outro]
Sixty seconds to close the deal
That's the power that's so real
Five documents, one perfect plan
Wall Street's got you in their hands

2 — The Seven Closes Wall Street Actually Uses →