[Verse 1] General counsels guard their budgets like fortress gates Procurement cycles stretch through quarterly waits They've seen a thousand demos promising the moon But lawyers stick to WordPerfect and fax machines in June Shadow IT lurks where frustrated teams rebel Finding workarounds that compliance can't quell [Chorus] Pain before gain, that's the golden rule Find the bleeding wound, be their healing tool Wedge into workflows where they're drowning fast Build trust incrementally, make adoption last Pain before gain, solve what keeps them up Contract chaos, billing soup, regulatory hiccup [Verse 2] Start with paralegals, not the corner office chief They'll champion your software if you bring relief From manual redlining and version control hell Document assembly where templates rebel Low-risk entry points where stakes aren't sky-high Prove your worth before the enterprise-wide buy [Chorus] Pain before gain, that's the golden rule Find the bleeding wound, be their healing tool Wedge into workflows where they're drowning fast Build trust incrementally, make adoption last Pain before gain, solve what keeps them up Contract chaos, billing soup, regulatory hiccup [Bridge] Integration nightmares haunt their restless sleep Security questionnaires stacked mountain-deep Change management resistance runs bone-deep Pilot programs where success metrics you'll reap Champion cultivation through small wins you'll sweep Then scale up slowly while momentum you keep [Verse 3] Matter management, spend analytics, compliance tracking These are the pressure points where budgets are cracking Don't sell features, sell the time they'll reclaim Quantify efficiency, not your software's fame ROI calculations that CFOs embrace Workflow optimization at sustainable pace [Chorus] Pain before gain, that's the golden rule Find the bleeding wound, be their healing tool Wedge into workflows where they're drowning fast Build trust incrementally, make adoption last Pain before gain, solve what keeps them up Contract chaos, billing soup, regulatory hiccup [Outro] Legal tech graveyards hold ambitious dreams Product-market fit's rarer than it seems Listen deeper than their feature requests Solve the workflow nightmares they detest
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